10 march 2011: Marco De Sangro, a student in engineering from Taranto participates to a competition "Un brand per Salerno", open to young designers and aimed at proposing a new logo for the city of Salerno. His logo gets the first place, and the prize (not yet paid) is 3,000 Euro.
22 November 2011: the designer Massimo Vignelli, under request of the major of Salerno, Vincenzo de Luca, proposes a new logo for the city. The price for it is 200,000 Euro. Here are the logos:
On the left: 3,000 Euro; on the right: 200,000 Euro. | ||
The logo from Marco De Sangro | The 200.000 Euro logo |
22 November 2011: the designer Massimo Vignelli, under request of the major of Salerno, Vincenzo de Luca, proposes a new logo for the city. The price for it is 200,000 Euro.
Many citizens complained (read here for a summary), but the Major Vincenzo De Luca tells us to respect the talented geniuses, and compares the logo to the Tour Eiffel. Quite cheap to be the Tour Eiffel, uh!?
Yellow Tour Eiffel above a blue background: almost like the new Salerno brand |